TWO:But the argument was weak. Forbes paid small heed to it. "You've a great deal besides. Every one in the country knows your mines have made you a[Pg 320] rich man. And you are better than that. You are a talented man, though you've frittered away your abilities too long to amount to anything much, now. You ought to get as far off from this kind of thing as you can.""I am certainly not good enough for anything else." He began to whistle, but it was not a success, and he stopped.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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